Lights, Camera, Action: A Behind-the-Scenes Look at the Latest “Talk. They Hear You.” Public Service Announcement
By: Robert M. Vincent, M.S.Ed., Public Health Analyst, Center for Substance Abuse Prevention, Substance Abuse and Mental Health Services Administration (SAMHSA)
The Substance Abuse and Mental Health Services Administration’s (SAMHSA) “Talk. They Hear You.” underage drinking prevention campaign features new strategies and tools to reach parents and caregivers in 2014. Since being launched last May, the Campaign has made more than 1 billion impressions and its message is now present all across the country.